Manohla Dargis has an article from last Thursday that is a primer on DIY Distribution.
It has links to other good articles and resources related to the DIY distribution world, and gets into some of the reasons for DIY distribution, the advantages and the drawbacks. It’s a good read if you are not familiar with the developing techniques of Do It Yourself or Hybrid distribution, including self- marketing. And if you are already familiar, it’s a good place to take a little inventory of what we know at this point.
